90% of the information transmitted to the brain is visual.
Visuals get 94% more views than text-based information.
After three days, people retain 65% of visually presented information.
Digital signage has an astounding recall rate of 83%. This figure is almost double the information retention rate for traditional advertising.
Digital signage has a 47.7% effectiveness on brand awareness.
Digital signage capture 400% more views than static displays.
Digital signage brings about a 32.8% growth in repeat buyers.
Digital signage can create a 31.8% upswing in overall sales volumes.
75% of respondents agree that sales-driven content initiatives like offers and promotions, product advertising, personalized content, and value adds are also most likely to succeed.
Digital signage has an immediate impression on the customer. It has a high impact in that 59% of those who see digital signage content want to learn more about the product or topic.
70% of Americans say they saw a digital billboard or some form of digital signage in the past month.
Digital signage raises brand awareness and complements a company’s marketing strategies. Over 40% of buyers say that digital signage can influence their purchasing decision.
68% of Americans have paid for a product or service because its signage caught their eye.
19% of customers made impulse purchases after seeing digital ads.
29.5% of retail customers say digital signage displays are more likely to influence their purchase of a product.
8 out of 10 viewers made an unplanned purchase of something promoted digitally.